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Lori LeBoy is an award winning Creative Director with over 15 years of experience in corporate and entertainment branding and advertising. She takes pride in her attention to detail and commitment to excellence while assisting large and small companies alike. Her dedication to serving her clients and her tremendous "people skills" have resulted in long lasting relationships enjoyed by both the companies she assists and the creative teams she directs.

1998 - present PROCREATION / Founder & Creative Director
Directs a full service graphic design and advertising agency. Assembles custom teams in areas of print, web development, broadcasting, marketing and special events. Services include:

- Branding/Corporate Identity
- Marketing
- Web Development
- Photography / Illustration
- Advertising
- Show / Exhibition Design
- Direct Mail
- In Store Displays
- Packaging
- Printing

Clients include:

- Sony Pictures / Sony Music
- Nintendo of America
- News Digital Media / Fox
- Hollywood Park Casino
- Saatchi & Saatchi
- VOX Vodka
- Disney
- Los Angeles County
- Delta Airlines
- W Hotel
- JVC Musical Industries
- Virgin Interactive

Special project

Chosen as featured artist in Los Angeles by VOX Vodka for VOX Martini Week, a National
campaign covering nine major U.S. cities. Designed the Los Angeles Vox City Symbol

1986 - 1998 LORI LEBOY DESIGN STUDIO / Creative Director
Conceptualised and produced branding, packaging, collateral materials and advertising for
corporate and entertainment clients.

Clients included:

- Sony Corporation
- Hollywood Park
- Nintendo of America
- Los Angeles County
- Sega of America
- The Ad Club of Los Angeles
- JVC Musical Industries
- Virgin Mastertronics

Special project

Launched the Hollywood Park Casino
Designed and produced "28th Annual Belding Awards" book


1992 - 1998 LEBOY & ASSOCIATES / Director

Created and directed a division of Lori LeBoy Design Studio for the purpose of assisting clients in the
development of effective marketing strategies, merchandising, public relations and media planning.

Clients included:

- Los Angeles County
- Grape Links, Incorporated
- Hollywood Park
- Casino Survival
- Gear International

Special project

Won competition to develop a retail concern for Los Angeles County. Exceeded requirements by proposing the venue be used to promote a positive image for the county through a series of "news worthy" events. Created a line of original merchandise. Proceeds were targeted to support financially troubled county programs.


Other experience and interests

A multi-medium fine artist. Website: www.lorileboy.com

Developed and designed product line. Website: www.killergreens.com

Advised individual artists through one on one career counceling and job fairs. Taught at Otis Parsons School of Design and lectured at the Art Institute, Los Angeles.

Taught art, art direction and set design to young people at public and private schools,
community outreach programs and workshops. Facilities include: Harvard Westlake School, Bel Air, Edison Elementary, Santa Monica, Venice Arts Mecca, Venice and A Summer in Cinema, Calabasas

Traveled extensively collecting Asian art for trade and exhibition